While customers benefit from greater value and ease, companies greatly gain as well.

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

For organizations ready to embrace the future, building the right infrastructure is the first step toward achieving ...

In recent years, banking profits have been strong, with UK leaders reporting pre-tax gains of up to £24 billion. But alongside this success, competition has intensified.

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

Kroger, CVS, and Kohl's are among the 350 companies with the best loyalty and rewards programs, according to new research ...

In an era where efficiency is synonymous with competitiveness, businesses are increasingly turning to technology to streamline their processes. Central to this technological uptake is the use of ...

Amid the rapid shifts of a post-pandemic world, customer expectations to attain their brand loyalty in the Middle East have ...

Bronwyn Pretorius is the chief marketing officer and member of the executive committee at Ackermans. She joined Ackermans in ...

By 2027, 40 percent of all customer service issues will be fully resolved by unofficial third-party tools powered by generative artificial intelligence, according to Gartner.

Shifting from solely physical stores to an omnichannel approach means moving away from a channel-centric strategy and instead ...

In the ever-evolving digital marketplace, placing customers at the heart of your business strategy isn’t just a trend—it's a ...