Bronwyn Pretorius is the chief marketing officer and member of the executive committee at Ackermans. She joined Ackermans in January 2024, bringing over 15 years of marketing expertise from South ...

While customers benefit from greater value and ease, companies greatly gain as well.

Getting to know each customer’s story helps you serve them better. If you know (through purchase history and feedback) that ...

For organizations ready to embrace the future, building the right infrastructure is the first step toward achieving ...

In recent years, banking profits have been strong, with UK leaders reporting pre-tax gains of up to £24 billion. But alongside this success, competition has intensified.

In the ever-evolving digital marketplace, placing customers at the heart of your business strategy isn’t just a trend—it's a ...

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

In 2025, business growth seeks ways to develop its customer relationship management and the processes involved in it.

Successful CRM strategies rely on high-quality data, predictive analytics, and AI-driven automation to deliver seamless ...

The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...