With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his newsletter is a mere taste of the smorgasbord of delights he offers every week.

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Jugo Juice unveils its first-of-a-kind flagship at Royalmount, Montreal, with upscale design and plans for nationwide ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

A wave of radical designers in Sweden are experimenting with technology and materials to invent new ways of making furniture.

Created by OpenAI’s in-house team, Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system with its rapid business growth ...

The leader of German carmaker Volkswagen unveiled design sketches for a new low-cost electric model at a closed-door mass ...

Back in 2005, Nike dropped a series of five Air Force 1 colorways centered around a LeBron campaign that drew inspiration ...

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.