In 1962, an experiment on the television show Candid Camera showed several participants in an elevator, facing backward ...

He was based at Swarthmore College, Pennsylvania, when he conducted the experiment for which he is best known: “the Asch conformity experiment.” People will often go along with others ...

Conformity and group thinking are best explained by an anecdotal story of the “five monkeys experiment.” While the story is by no means a scientific experiment, it provides a useful metaphor ...