A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

It’s here at last, the national holiday when we’re forced to sit through football in order to watch our beloved ads. For the 13th straight year, Yahoo Sports’ Jay Busbee and Ian Casselberry are here ...

From the use of celebrities to the huge budgets, Super Bowl TV makes for a night of fun, but also great learning opportunities for students at UNL.