PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The actress known for playing Britain’s favourite perennial singleton is bringing megawatt glamour to the red carpet. Her ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

The journey to moody gray highlights begins with precise lifting techniques that enhance your natural hair color, vital for creating the depth characteristic of this trend; Sharon Dorram, a celebrity ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

Diane Kendal and Guido Palau have been the architects of Khaite beauty for the past few seasons. “Great designers always have ...

The 2025 way to wear this turn-of-the-century look is to pair a cool-toned lip liner with a pale lipstick. Take it from model ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

H ollywood’s bob haircut renaissance continues. On Feb. 3, Kim Kardashian posted a recap of her time at the 15 Percent Gala, an annual celebration of the eponymous nonprofit tha ...

Niacinamide helps with softening wrinkles and improving uneven skin tone. (If your skin is on the drier side, consider CeraVe’s hydrating cleanser instead. I like the added niacinamide of the ...

There’s a perfect red lipstick out there for everyone, but with thousands of shades and formulas to consider, finding the one that’s best for you — a shade that works with your skin tone ...