Westpac has chosen BMF to handle its creative duties following a competitive pitch, B&T can reveal. The bank has worked with DDB for the past 13 years. Accenture Song’s Droga5, Saatchi & Saatchi, VML ...

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Knowledge Group Consulting's Ahmad Yassin on why the future of advertising is about AI agents with data making decisions for ...

The most formidable agencies don’t merely craft remarkable work; they cultivate an identity, ensuring that their brand, leadership and creative philosophies echo in the right rooms, on the right ...

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

New York Festivals AME Awards, now in its 31st year of celebrating the world’s best advertising and marketing effectiveness, ...

Get insights into the standout commercials from Super Bowl LIX that captivated audiences and hit all the right notes.

From Aura Beauty and Nesting Parties to the Pickle Fix, Pinterest’s ‘not yet trending’ report lays out the data-driven ...

Edinburgh celebrates its 900th anniversary this year. Over the centuries it became one of the most influential centres of ...

James Norton, Aaron Taylor-Johnson and Theo James are among the bookmakers' favourites to fill Craig's shoes. A statement ...

The market's fine fragrance category is still under-penetrated and driven by the gifting sector, shared Sabrya Meflah, ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.