A cinematic film for the new Powerbeats Pro 2, released today (Feb. 11), assembles three of the world’s biggest sports icons—LeBron James, Lionel Messi and Shohe ...

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Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

The marketing executive, tasked with introducing new technologies to the public, embraces simple, striking visual identities.

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing officer, Jonathan Mildenhall, was determined to maximize a campaign built ...

Super Bowl ads cost millions, but what’s the real ROI? Papaya Global’s campaign shows how brands turn 30 seconds into ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

There’s certainly no shortage of female talent in the industry, as young and not-so-young women designers have been ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

The Canton-based coffee brand has made a splash with its last two spots during football's biggest night (with some help from ...

The call touched on the "challenges" of meeting the commission's requirements for advertising, including that each ad "clearly and conspicuously" provides contact information for a problem ...

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