Evolving the position of category manager to Ecommerce Category Manager, or eCatman, can help brands effectively navigate the ...
Overall, the survey found that 42% of consumers surveyed had a positive view of AI in the design and production of food and ...
By September, the company had relaunched Dannon Greek as Oikos and shifted ad money from other brands to support the push. Danone also introduced supermarket samplings and promotions and advertised in ...
The winners of Product of the Year 2025 have now been revealed - including the ‘perfect chip’ to the most trusted toilet ...
Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads reportedly sold for north of $8 million, a record price. Here is our round-up of ...
If your morning coffee routine has been feeling a little “meh” lately, Dunkin’ is here to fix that. They’re bringing some ...
Life, death, taxes and the Mediterranean Diet meal plan dominating nutrition-related headlines each January are four of the ...
In 2023, Apple (AAPL.O), opens new tab also pulled all of its advertising from X and has recently been in discussions about testing ads on the platform, the report said. Several ad agencies ...
True as that might be, paying with data or ads (instead of blocking ads) is usually a win-win scenario in my eyes. This won’t be everyone’s view, but as a millennial, I remember the days when ...
Unilever also faced widespread criticism when it shifted its goals in April last year. Planet Tracker published a comparison ...
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Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...