Longtime fan gambled on Detroit's playoff run, and now he's stuck with a license plate marking a celebration that didn't ...

As the Detroit Lions embark on their playoff run, local retailers are expanding their offerings and are seeing increased ...

What once represented a tiny portion of Premier Pet Supply's sales has now turned into an unexpected source of revenue: sales of Detroit Lions jerseys, hoodies, T-shirts and bandanas, all for pets.

With support from Dan Campbell, the Lions’ wildly popular head coach, Detroit Army’s apparel has emerged as an unlikely alternative to the team’s licensed gear. By Scott Cacciola Last ...

Wright, a 62-year-old Lions fan with a penchant for tutus, has achieved almost celebrity status for the elaborate and ...

Locally, Lions apparel is a major seller. The Detroit team's gear is the top-selling brand for Farmington Hills-based Born In Detroit Apparel LLC, according to co-owner Anthony Tomey. Born In ...

She's among a small class of metro Detroit creatives helping make Lions ... a designer from St. Clair Shores who makes and wears original Lions sweatshirts and hoodies. A Lions game “is an ...

The playoff push for the Detroit Lions kicks off Saturday night when ... or by visiting the Heal Up for Hutch website, which includes sweatshirts, jackets and other apparel.