Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for ...

Mix a touch of highlighter with blush for a dewy and rosy glow. This will enhance your cheekbones and give you a natural, luminous finish. Apply a nude or white eyeline on your waterline to make your ...

When it comes to makeup for mature skin, understanding the unique needs and challenges is essential. As skin matures, it ...

Your new favorite topics of discussion: a tubing mascara, a colorful eyeshadow palette, a heatless curler, and all of the ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...

From an ultra-hydrating serum to a hair gloss reviving dry strands, browse all the beauty buys InStyle editors are loving ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...