While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

KKO Productions is redefining digital storytelling by blending creativity, strategy, and technology to drive measurable ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Online video advertising is now the fastest-growing digital ad format in India, holding a 28% market share, with projections to reach 30% by 2025, according to the Dentsu 2025 report. The report ...

The modern digital market forces brands to deploy innovative means that attract marketplace viewers. The rising popularity ...

Zvika Netter serves as CEO of the combined ad tech organization, reporting to Bill Wise, and has joined Mediaocean’s Board of Directors. Grant Parker, former head of Flashtalking, is now president of ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

Platforms like YouTube can help get patients in the door. Sometimes, they even become standalone sources of revenue for ...

Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the ...