By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The marketing landscape is undergoing a significant transition ... In a world without third-party cookies, the golden age of measuring the precise effect of digital advertising campaigns is under ...

The strategy for measuring brand awareness and reputation has evolved ... Flash-forward to the recent past: Through digital marketing, brands and agencies could save time and money by gathering all ...

Digital marketing is changing and the industry is ... That’s what senior executives are concerned about. I’d start with measurement. (No topic is more likely to get the attention of C-level ...