Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Why cyber security is your digital marketing MVPIssued by Naz Consulting InternationalJohannesburg, 31 Jan 2025Visit our press officeProtect your brand against cyber threats. In the digital age, a ...

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

An Opposition Message Impact Gauge isn’t just a theoretical exercise—it’s a necessity for modern campaigns. We no longer have ...