Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Ambitious brands unlock significant cost savings while driving an average of 22% faster revenue growth by streamlining marketing efficiency and leveraging actionable data insights. SAN ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Mutinex has announced the appointments of three senior data and digital professionals, in an effort to enhance its commitment ...

Udit Agarwal, VP and global head of marketing, Exotel, talks to BrandWagon Online, about the dos and don’ts of digital ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...

Small businesses can expect £22 back for every pound they put into SEO. The numbers make many ask “is SEO worth it for small ...

A hyperlocal strategy has a lot going for it under all those feel-good community vibes. When you create an event that speaks to local business dynamics and cultural nuances, you start building lasting ...