To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor ...

Thomson Reuters Institute is proud to present The 32nd Annual Marketing Partner Forum in Sonoma, CA from January 29th to 31st, 2025. Join us for three days of rigorous education and professional ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

and marketing automation generating a 451% boost in qualified leads (HubSpot), these tools are essential in navigating today’s digital landscape, where 97% of homebuyers search for properties ...

Nobody is pretending that hard skills, for example in data and digital, are not desirable at all levels of a marketing organisation. However, the twin pressures of automation and hybrid working seem ...

An icon in the shape of a lightning bolt ... "I've always thought of it as a marketing term. But, you know, the way I think about it is, at some point, we're going to get to AI systems that ...

Maybe you have decided you need to make an investment in a marketing platform. Maybe you’ve decided you need to change or upgrade your existing solution. For the past five years, the MarTech ...

An icon in the shape of a lightning bolt. Impact Link Don't be afraid of AI in the workplace — think of it as your digital colleague. That's what the global chairman of PwC, Mohamed Kande ...

Bad news if you have a PC with a low resolution since Microsoft’s new Copilot app icon is almost impossible to decipher on them, according to Windows Central. Microsoft’s new logo now includes ...

With performance marketing, mobile digital campaigns are easily measurable, and app installs and conversions always count. Marketers pay for results and can track their performance using various tools ...