EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

While non-intrusive ads don't usually impact a game's immersion ... With rumors of big players like EA pondering in-game advertising, this Steam policy acts as a deterrent, safeguarding the ...

The Sims 4, EA's popular life simulation game, has become the poster child for cash-grab monetization strategies in the gaming industry. As the franchise prepares to celebrate its 25th anniversary ...

Battlefield's launch window may also be of interest to fans of Apex Legends, another big shooter under EA's wings. According to Wilson, a major refresh of the battle royale game is planned ...

In a move reminiscent of EA’s development of the next Skate game, the publisher and its collective Battlefield Studios are also opening up early, “pre-alpha” testing of the next-generation ...