Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Learn how to market your book successfully with Ingram iD, the powerful, all-in-one platform designed to help authors and publishers market their books across multiple channels, whether you're a ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

They say the best things in life are free – but we’ve rounded up the ones you can actually get your hands on. From ...

Around 10,000 books a month are given to the book banks at Bristol’s tips – now officially known as reuse & recycling centres – which sell mixed loads of paperbacks and hardbacks to companies like ...

The Hay Festival is heading to Bristol for the first time promising "a one-off night of readings, performances and provocations" ...

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

Let's behold the perfect marketing paragraph. Richard Petty ends temperance movement. Ryan Blaney earns ambassadorship. And a woodpecker correction?

What foods and drinks look like — the colors we see before the first morsels or sips hit our tastebuds — have mattered to ...

The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and automation for growth. Through recent conference interactions and ...