Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Impossible,' you say? But it really happened. I witnessed my marketing leader make finance his actual strategic partner in crafting promotions that drove both revenue growth and marketing ...

If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap. Business marketing is the process of promoting your services to potential clients ...

Everyday investors are turning to financial influencers, or ‘fin-fluencers,’ to learn how to manage their finances, but ...

IRVINE, Calif., Jan. 15, 2025 /PRNewswire/ -- Ficomm Partners (Ficomm) has unveiled The Great Marketing Mismatch: 2024 Financial Advisor Growth Marketing Study, exposing a critical disconnect ...