Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Fame, a platform co-founded by Anirudh, positions itself as a solution to these issues by acting as a bridge between creators ...

There are challenges to be overcome and risks to be had, but the value strategic partnerships bring to companies should not ...

Exploring FIBA’s new rule requiring players to pay agent fees directly, its impact on African basketball, and the challenges ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

After weeks of speculation, Donna Langley — who took on the role as chairman of NBCUniversal Entertainment and Studios after ...

Thomas' experience gives him expertise in a variety of areas including investments, retirement, insurance, and financial planning ... of what looks like an anti-marketing effort, the company ...

Appointments, promotions and other news at 2Life Communities, AgeWell Solvere Living, Charter Senior Living, the Foundation ...

“Campaign food is always bad, but the food that goes onto that airplane is, like, just poison,” Kennedy said on the podcast, ...