Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...

American Express pays $108 million to settle deceptive marketing charges. The Vanguard Group pays $106 million to settle ...

American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

There are challenges to be overcome and risks to be had, but the value strategic partnerships bring to companies should not ...

Microsoft and SAP are among software giants that have begun rolling out AI agents, with further innovations expected in the ...

Exploring FIBA’s new rule requiring players to pay agent fees directly, its impact on African basketball, and the challenges ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

NEW YORK (AP) — American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and marketing ... The New York-based financial giant provided ...