Tech savvy and digitally native — Growing up in a digital-first world, Gen Alpha is more tech-savvy than any preceding generation. However, there is a growing awareness of the importance of ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The truth is, language evolves, and each generation brings its own unique touch. While it can be fun to sprinkle in some new terms, authenticity is key. If you’re forcing a gigachad or W rizz into ...