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Nielsen & TransUnion Collaborate To Measure And Increase Accessibility To Advanced Audiences
Nielsen and TransUnion have expanded their relationship to improve accessibility to advanced audiences. This enhanced integration allows advanced audiences created within TransUnion’s TruAudience ...
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Nielsen and TransUnion Collaborate to Enable Measurement and Increased Accessibility to Advanced Audiences
Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...
JioHotstar partners with Nielsen for third-party ad measurement starting IPL
For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...