Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from ...

Super Bowl 59 commercials are proving to be a popular platform for tech companies like Google to advertise their latest AI-powered products.

Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into ...

Google quietly tweaked its latest Super Bowl ad campaign after its artificial-intelligence chatbot made a bizarre claim about the popularity of Gouda cheese. The search giant’s ad, which ...

By Alex Weprin Media & Business Writer Google is planning a major Super Bowl ad push for its Gemini AI product line, including a 60-second ad in the second quarter of the game, and purchasing 50 ...

One of Google’s Super Bowl ads features a Wisconsin cheese market owner who uses the company’s Gemini AI tool to write product descriptions. But cheese fans quickly caught a hole in a previous ...

Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification shows an employee ...

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