Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

As a result of the Honey expose, Google has now changed its Chrome extension policies concerning affiliate ads and marketing.

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

It may seem like there's nothing simpler than topping up an advertising account. However, professional media buyers know that ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

As part of the antitrust case filed more than four years ago, the Justice Department wants Google to divest its Chrome ...