In Hello Kitty Island Adventure, 'The Laziest Egg' is a weekly quest that asks players to find a strange tophat Gudetama.

Tophat Gudetama hides in a different spot in Hello Kitty Island Adventure every week, with new weeks beginning on Monday.

One of the most unlikely marketing success stories of the past decade belongs to the cartoon yellow blob with a butt and a huge case of ennui called Gudetama. It's an egg that hatched but is too ...