The new logo was circular, with an engraved V-shaped symbol representing the company's tried-and-true V-twin engine. The horizontal bar remained, but now the Harley-Davidson name was written in ...

Harley-Davidson said on Wednesday it expects 2025 motorcycle revenue to be flat to down 5%, as consumers pulled back from big ...

On May 1st, Matt Levatich will take over as the next CEO of Harley-Davidson. He will replace Keith Wandell, who has led the American motorcycle manufacturer since May 1st of 2009 .

ORLANDO, FL - JUNE 1: The corporate logo for Harley Davidson Motorcycles is displayed at their store ... [+] at Disney Springs at Walt Disney World on June 1, 2024, in Orlando, Florida.