Vim UltraPro Floor Cleaner debuts with an interactive, tech-driven in-store display, spotted at Reliance Smart Store in Bengaluru.

Indian consumer goods maker Marico reported a smaller-than-expected quarterly profit on Friday, as higher raw material costs and marketing spends overshadowed price increases-led growth. Rising prices ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

The top 25 students secured an average stipend of Rs 4,20,072 against Rs 3,63,800 last year, while the top 50 received an ...

FMCG giant Hindustan Unilever Ltd (HUL) has sought the Competition Commission of India’s (CCI’s) approval for Minimalist ...

Major recruiters included Google India, Accenture S&C, Flipkart, IBM, Hindustan Unilever, ITC, Mastercard, L'Oréal, Nivea, ...

MICA Ahmedabad achieves record stipend of Rs 5 lakh for summer internships, attracting top recruiters across various sectors.

This bold execution not only captured the attention of Delhi's bustling streets but also marked a convergence of legacy and ...

The new-age women management gurus like Purvi Sheth and Jigisha Lulla started their career with support from their fathers.

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 ...

Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, and therefore, marketing, over the next 15 years. For instance, one expert ...

The TAM AdEx 2024 report reveals a mixed performance in television advertising, with a 14 per cent increase from 2020 but a ...