“Simply put, the large companies like Hindustan Unilever are slow to move and develop strategies compared ... Its new-age competitors are marketing products to specific demographic groups ...

MUMBAI: India’s leading FMCG company Hindustan Unilever Limited (HUL ... reflecting effective competitive pricing strategies. During the quarter, HUL split its beauty & personal care ...

While brand strategies and consumer habits are evolving fast where ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...

Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is ...

Photo Credit: Reuters Fast-moving consumer Goods (FMCG) maker Hindustan Unilever announced the acquisition ... Minimalist as it aligned with its strategy to broaden its product portfolio and ...

FMCG giant Hindustan Unilever is in advanced talks to acquire ... young consumers with their proposition of clean beauty. HUL's strategy is to bet on the high growth demand spaces within the ...

Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.