Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
Daytona 500 driver Erik Jones takes time off track to steer elementary students to reading
Daytona 500 driver Erik Jones stopped at a New Smyrna Beach elementary school to donate a book vending machine as an incentive to encourage reading.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...