Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

YouTube ads are now unskippable and can last for several hours, just to deter users with adblockers. Google is cracking down ...

As such, it may only affect people who are using YouTube with an ad blocker. It's likely that whatever the ad blocker is doing to skip the ad isn't firing properly and instead lea ...

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users are seeing.

Some users are seeing hour-long unskippable ads on YouTube. No, seriously… an hour. I wouldn’t blame anyone if they resorted to ad blockers after dealing with that sort of nightmare.

YouTube is facing backlash over an aggressive tactic targeting free-tier users who use ad blockers. Despite offering a free, ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video ...

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.