Martin and Hull are joining Athleta’s Power of She Collective, which the brand started in 2023 to further build on its ...

The acquisition of Minimalist signals HUL’s ambitions in e-commerce and premium beauty. E-commerce currently accounts for 6-7 ...

Hindustan Unilever Ltd (HUL), a leading FMCG player, owns more than 50 brands, including Lakme, Lux, Knorr, Kwality Wall's ...

FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of ...

HUL has targetted Minimalist as it is a strong eCommerce play and among the fastest growing digital-first brands.

Hindustan Unilever seeks clearance from CCI to acquire Uprising Science, parent company of Minimalist, enhancing its beauty ...

HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary ...

ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business ...

The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL.

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January ...

Minimalist raised Rs 110 crore ($15 million) from Unilever Ventures, the venture arm of Unilever, which also operates HUL in ...