To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...

According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...

For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...

If you need help meeting a looming deadline for deliverables, check out these insights into how agencies find the best ...

This week’s edition of the Agency Advice asks adland’s creative leaders how they keep the creative spark alive under the ...

ADFEST has put together a feast of sessions that range right across the spectrum, from things you need to know and things ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

Take the first steps toward crafting the stairway of your dreams with our roundup of the most stylish staircase ideas ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Substack also fosters a deeper, more intentional connection between creators and audiences. Readers opt in because they ...

(THE CONVERSATION) As research into psychedelics and their medical uses makes a comeback, scientists are having to deal with the legacy – both scientific and social – of a 40-year nearly total freeze ...