For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

The India Chapter of the International Advertising Association (IAA) is collaborating with the Indian Merchants Chamber (IMC) ...

From fronting an indie band to shaping the biggest ads in the world, WPP’s global chief creative officer knows a thing or two ...

Springboards has officially launched, unveiling a transformative AI platform purpose-built for creative professionals in the ...

There is something that fundamentally bothers me about the title (my title) creative director. It feels limiting. The ...

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but ...

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

The Gerety 2025 Middle East & Africa (MEA) jury has been announced and includes four creative and marketing leaders from ...

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...