Moves follow departures of Sue Higgs and Caroline Pay.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Beauty's outlook suggests slower growth ahead due to market uncertainty. Read why ELF stock is facing risks with tariffs and ...

From distressed denim to grainy social content, learn how brands are tapping into the wabi-sabi aesthetic to forge connections with consumers.

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...

In an age where social media promises to connect us, a new study reveals a sobering paradox - the more time we spend interacting online, the lonelier we may feel.  Researchers at Baylor University’s ...

In today’s fast-paced digital landscape, businesses are constantly seeking innovative solutions to engage customers, ...

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Can you protect a personal “aesthetic” or “vibe?” Social media influencer Sydney Nicole Gifford believes so, as she recently sued fellow social ...