On January 18, 2025, Indriya, an Aditya Birla Jewellery brand, announced the launch of its first-ever bridal collection. The brand unveiled an ad featuring Bollywood actors Aditi Rao Hydari and ...

Edited excerpts: With the Aditya Birla Group’s significant Rs 5,000 crore investment in Indriya, what are the core goals and expectations for this brand in the coming years? How soon do you ...

The film reinforces the brand’s positioning around the endless love that a woman has for her jewellery. The film weaves a narrative, depicting how each piece of Indriya jewellery finds its place ...