U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

The show’s first-run broadcasts won around $34 million in advertising in 2024, according to data from iSpot ... s next “upfront” ad-sales cycle, when TV networks try to sell the bulk ...

But one building block of that episode has survived for nearly 50 years: the commercial parody that follows the host’s ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources ...

We've searched high and low for this week's best TV deals, which means you'll find all the best offers on this page. We've weeded out the offers that aren't worth your time, leaving you with the ...

What are the best Civilization 7 guides? For over 30 years, the Civilization series has captivated PC gamers with its intricate strategy, forcing players to think about more than just conquering ...

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And in 2023, these investments will hopefully pay off. Here are seven commercial predictions from Veeva’s industry experts for the year ahead. A unified view of the HCP will emerge from clinical ...

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Here’s how it works. It isn't easy to find the best TV – there are so many options with elaborate screen tech and jargon-filled features – but the good news is that an excellent home cinema ...