Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

Kids love Coco Pops. The unique 'just like a chocolate milkshake, only crunchy' cereal, has brought fun to the breakfast table for generations of kids (and adults) since 1959. However, over the last ...

The revamped packs – which include brands such as Kellogg’s Corn Flakes, Kellogg’s Crunchy Nut and Kellogg’s Coco Pops – feature “bold and striking ... where they are balanced alongside the logo and ...

Kellogg's has released a new caramel flavour to its Coco Pops Chocos range. The new addition comes after the launch of Coco Pops Chocos in 2023. It features curved cocoa shells with a caramel twist.

‘Loved by kids, approved by mums’ - that was the slogan on Coco Pops’ cereal boxes, which received numerous complaints of sexism from dads - enough for Coco Pops to change the wording to ...