Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

Plans for the revamp emerged just months after Highland Park brewers Kris Walker and Jeff Hoobler were forced to abandon the Ravinia name and rebrand as Steep Ravine. The brewing company ...

Copyright 2025 The Associated Press. All Rights Reserved. La June Montgomery Tabron, the W.K. Kellogg Foundation’s first woman and first Black CEO poses for a photo ...

They just don’t know how to start. “It may sound mysterious or challenging,” said Montgomery Tabron, the W.K. Kellogg Foundation’s first woman and first Black CEO. “But it’s actually ...

The initial rebrand to "Microsoft 365" was dumb by itself, but yesterday, the firm notorious for terrible branding decisions predictably decided to double down.

One of the primary complaints was how the rebrand was handled. The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company ...

Donald Trump’s out-of-the-blue pledge to rebrand the Gulf of Mexico as the “Gulf of America” — as well as some of his other renaming ideas — would likely take more than the stroke of a ...

Meghan Markle’s apparent rebrand as a domestic goddess has been branded “inauthentic” by a royal expert. The Duchess of Sussex, 43, dropped the first trailer for her Netflix lifestyle series ...

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, after a teaser video for its revamped ...

What for two and a half years had been Basso 56 in Chappaqua has a newly rebranded name, a new menu and a new, albeit familiar, face leading the kitchen. Legendary Chef Peter X. Kelly, whose ...

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...

Ness Point, the most easterly part of the UK where the sun rises first in the morning, is now home to a huge cockerel weathervane thanks to Kellogg’s. The 21ft by 11ft depiction of the brand ...