WE all know the struggle of putting effort into your hair, only to step outside and have it turn frizzy. With so many ...

A trichologist and cosmetic surgeon explain everything you need to know about hair botox, a buzzy haircare trend that ...

Keratherapy offers both short-term and long-lasting products and professional treatments to restore the keratin content of ...

Vega, India's No. 1* Hair Styler Appliance Brand, unveils its new campaign featuring its Brand Ambassador and Bollywood ...

Keratin helps seal the hair cuticle, thus smoothing out the rough texture and ... serum is packed with the goodness of distilled pine oil, argan oil and castor oil, which may help enhance the ...

Vega, India's leading hair styling brand, launches a new campaign featuring Bollywood actress Ananya Panday. The campaign highlights the Triple Care technology of the LitStyle L1 Hair Straightener ...

But, because keratin treatments help your hair blow-dry faster, the pros of getting your hair dry after a swim sesh with less heat may outweigh the risk of the treatment fading sooner. When you ...

Styling the hair has the biggest impact on the overall appearance, a straightener helps in achieving a sleek and straight ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

Consumers voted The Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray as the product of the year in the beauty category.