But what sets these treatments apart, and more importantly, which one is the ideal match for your curly ... the Keratin treatment necessitates a 72-hour wait before you can wash your hair ...

But, because keratin treatments help your hair blow-dry faster, the pros of getting your hair dry after a swim sesh with less heat may outweigh the risk of the treatment fading sooner. When you ...

So how are you supposed to get the smooth, sleek results you're after and stay safe? Here's everything you need to know before getting in the stylist's chair. A keratin treatment is a semi ...

Because keratin ... in the treatment. First, they’ll blow dry your hair, before straightening every single strand to give you a poker-straight style slicker than your 90s dreams. After your ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare ... “Our treatments are designed for everyone, curly, wavy, or straight hair types; they provide increased manageability ...