A local public relations professional created a new ebook to help small businesses tell their stories. Casey Harrison, the ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

San Francisco-based Sojern has released its 2025 State of Destination Marketing report, offering insights into how destination marketing organizations (DMOs) adapt to the changing digital ...

Marketing salaries are rising slower than the national average, with only a 3% increase compared to the 6% UK-wide average, according to a survey by recruitment company Reed. The study analyzed ...

For example, companies like Coca-Cola use AI tools to craft personalized marketing campaigns that cater to individual customer preferences. Likewise, The Washington Post employs AI analysis tools ...

While non-fungible tokens, mostly encountered as NFTs, are by nature a revolutionizing concept, it’s the year 2021 that felt the most substantial impact from their debut. These digital ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

While the marketing industry has been slower in embracing AI, other industries, such as automotive and finance, are forging ahead. Car manufacturers are restructuring their operations around AI ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...

LONDON, Feb. 07, 2025 (GLOBE NEWSWIRE) -- WildSight, an AI-powered business intelligence unit for nature, announced the launch of its innovative solution designed to help companies navigate ...

Inspired by Charles Dickens' classic story, "A Christmas Carol," Moses' book explores the extraordinary transformation in America from Supermarkets Past - including the meteoric rise over the past 20 ...