The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips. "Not only does this commercial celebrate the ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Viewers really loved the Lay's commercial featuring a young St. Johns County farmer, voting it second-favorite among Super ...

Potatoes come from Idaho. Everybody knows that, right? Not so fast, Spud. A Frito-Lay commercial scheduled to air during ...