However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth more than ₹2,000 crore in sales, is getting a makeover.

SELF is calling the next one right now: shampoo bars. Whether you want a hair care routine that’s easier to travel with (no liquids bag necessary!) or you’re trying to cut down on ...

Keeping the humour alive is Lifebuoy Indonesia's latest campaign, 'Get Possessed by Freshness'. The ad taps into the country's deep-rooted love for horror, blending supernatural themes with an intense ...