Starbucks offers free coffee to customers the day after a Dunkin' Donuts Super Bowl LIX ad seems to diss the company.

As the confetti settles on another thrilling Super Bowl, attention turns to the equally competitive arena of Super Bowl commercials, where brands pull out all the stops. This year's Super Bowl served ...

Avid Bioservices (CDMO) announced the launch of its new corporate website. The new site, which can be visited at combines ...

Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about ...

A Fulton-based golf apparel company is establishing itself as a go-to brand for stylish, affordable fashion on and off the ...

Arguments about what is and isn't open source can be resolved by deferring to the OSI's definition -- but there is much more ...

Plus: A heartwarming story of sports unity, why we need Black History Month, self-driving vehicles and more.

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Michael Saylor is apparently done thinking small. The founder and CEO of MicroStrategy announced Wednesday that his company would be dropping the “Micro” from its name, instead operating as Strategy.

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have ...

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...