As a business owner, market forces shape what’s possible when you set your prices. If you’re a skin care brand that uses licorice root extract in your formu ...

Lance Walker, Former CEO of Loyalty NZ The dictionary defines the verb engage as: involving a person or their attention ...

In the electronic commerce space, vouchers have become a widely used tool to enhance customer engagement, drive sales, and ...

Fans of the Pittsburgh Steelers are quickly going to get sick of the drama and talk surrounding the quarterback situation. It ...

BY: JOSEPH DEBELL, OPINION EDITOR Photo courtesy @wojespn on Instagram Adrian Wojnarowski’s decision to leave a $7.3 ...

Qantas frequent fliers will have to use more points to book travel to international destinations from Los Angeles to London in the biggest shake-up of the airline’s popular loyalty program in ...

First introduced in 2013, Waitrose’s free coffee loyalty scheme has long been a fan favourite. And now, it’s going back to its roots, offering shoppers a daily, complimentary cup of Joe – even if they ...

More frequent fliers are declaring themselves airline free agents, fed up with ever-changing requirements to earn and maintain status.

To Increase Your Shareholders’ Loyalty, Understand What Matters to Them Creating profiles of your shareholders’ individual interests can help you speak directly to their concerns. by ...

Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about recent changes that have made it more expensive to earn or retain top ...

So many frequent travelers have reached the top two tiers, Platinum and Diamond levels of VIFP loyalty status, that it’s commonplace for some of the most desirable benefits to be removed from ...