Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

Brands seeking to build loyalty and advocacy typically talk about forging genuine bonds with consumers – but in China at least, the reality is often quite different. "What we have right now is a ...

Loyalty programs are a staple in many industries, but they’re taking on a whole new meaning in the world of arts, ...