Once established, brand loyalty is retained if the product quality and service level remain high. Brand loyalty differs from customer loyalty programs, which require offering low prices and ...

“They say they want a product, but what really drives business value is emotional attachment.” While an emotional connection may help create customer loyalty, you can’t ignore other ...

Molly Plozay is responsible for global loyalty product innovation and business development for financial services and retailers at First Data. She has more than 20 years of experience in card and ...

“Belgium Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics ...