A WOMAN has wowed the web with her epic transformation, after ditching heavy make-up and embracing a more natural look. At some point in our life, many will change their style and aesthetic ...

Celebrity makeup artist Nikki Wolff shares how to get the tonal beauty aesthetic you’ll see everywhere in 2025.

Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl makeup ...

Kate's current beauty aesthetic is low maintenance and what we could call 'no makeup makeup' - a look that appears as ... minimal products to achieve a natural finish. WATCH: Princess Kate visits ...

Worn with winged eyeliner and a pop of blush on the cheeks, the lips are the star of this look, just like you on your birthday. If natural makeup is more of your style, you don't need to change ...

In honor of the new year, we caught up with a pair of clean makeup experts, who share their best winter skin forward looks. The best part? Only a handful of clean, high-performance and natural ...