Three Keys To Designing An Impactful Marketing Campaign
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
Business of Apps1d
Running better mobile marketing campaigns [guide]
As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...
Skift9h
Priceline’s Latest Campaign Uses March Madness to Tap into Sports-Driven Travel
The latest marketing campaign launches a week before the college basketball tournament, tapping into a growing market for ...
Marketing Dive13d
Marketing campaign issues multiply: Here’s what the numbers say
With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
The company told investors that its "unhinged and viral marketing campaigns" helped add more users.
Making smarter marketing moves: Data-driven decision making in marketing campaigns for public mining companies
Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...
Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
The National Institutes of Health focuses on nucleotides, not narratives—but both must be an essential part of its mission.